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We’re Back! Here’s Why.

The world still needs more efficient and seamless guest travel experiences.April 2, 2025 Devon Tivona

“You're back? In travel tech? After surviving a travel company through the pandemic?”

It's a fair question. And one we've heard a lot since we quietly started to build again.

For those who remember us from Pana—the guest travel platform we built, scaled to hundreds of enterprise customers, and ultimately sold to Coupa in 2021—our return might seem unexpected.

For those meeting us for the first time: we're the team that pioneered the first dedicated solution for corporate guest travel—those crucial trips for job candidates, contractors, speakers, and customers that fall outside traditional corporate booking systems.

So why are we back? Because the problem we set out to solve hasn't disappeared—it's intensified. And the opportunity to fix it is more compelling than ever.

The gap that grew wider

Today, travel and procurement leaders invest heavily in the digital experience of their travelers. Yet up to 20% of their travel spend—the guest segment—most often remains trapped in spreadsheets, emails, and manual processes.

And, in certain sectors—healthcare, life sciences, higher education, energy, sports, media and entertainment—guest trips make up a much larger portion of total travel spend.

This isn't just an operational headache. It's a strategic vulnerability.

With the post-pandemic reshaping of work, guest travel has taken on unprecedented importance. Companies are bringing candidates onsite for final interviews, flying specialists between locations, hosting customers for strategic meetings, and gathering thought leaders for events—all while competing for talent and partnerships in an increasingly digital world.

Each of these trips represents a brand moment. A chance to impress. An opportunity to demonstrate your organizational excellence. Yet the most important travelers are often subjected to the most fragmented experience.

A new approach for a new era

That's why we're launching Juno—a modern platform built from the ground up to fix guest travel, once and for all.

We've taken everything we learned building Pana and reimagined what guest travel should look like in 2025. One platform that handles booking, logistics, payments, reimbursements, and support.

Juno isn’t just another corporate travel booking tool. We have built an end-to-end platform that manages the entire guest journey—not just booking, but the complete experience from invitation to return. We’ve combined smart technology with high-touch service to eliminate the friction points that plague traditional guest travel management.

End to End Journey

In order to accelerate bringing this to you, we have two big announcements today:

First, we're thrilled to announce we've raised $2M in seed funding co-led by Bungalow Capital and Steve Singh, founder of Concur and now managing director at Madrona. We’re thrilled to partner with these travel veterans to supercharge our ability to deliver Juno.

Second, we're excited to share that ALTOUR is our first TMC partner to provide travel services and fulfillment through the platform, with more partnerships on the way. We're building Juno with an open, integrative approach that plays nicely with the rest of your travel tech stack.

Beyond operational efficiency

For travel and procurement leaders, Juno isn't just about operational efficiency—though we certainly deliver that. It's about transforming a critical business function that touches your most valuable relationships.

When a top candidate has a seamless travel experience, it shapes their perception of your organization before they even step into the interview. When a visiting specialist doesn't have to front expenses or navigate complex booking systems, they arrive focused on their expertise, not logistics. When event speakers and partners experience your brand through a polished travel process, it reinforces the strategic relationship you're building.

These aren't merely conveniences—they're competitive advantages in a world where talent, expertise, and partnerships drive success.

Mobile Experience

Join us on this journey

We're launching with our first customers this summer, including with several Fortune 500 companies. Our vision goes beyond just fixing a broken process—we're reimagining what it means to be a guest of a company in a digital-first world.

For those who've struggled with the chaos of guest travel—whether you're a travel manager, procurement leader, or logistics coordinator—we understand your challenges. We've built Juno to address them head-on, with a solution that delivers experiences your guests will rave about while providing the control and visibility your organization demands.

Want to learn more? Let's talk.

The future of guest travel is here, and we'd love to show you what's possible.

Transform your guest T&E program

We are currently accepting new customers for our June 2025 go-live cohort.
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