Today, we're thrilled to announce a new $4M investment in Juno—bringing our total raised to $6M—and share a few details about what's next.

We started Juno with a clear mission: fix guest travel.

Our founding team includes the folks behind Pana, the pre-pandemic leader in this category. We have over a decade of experience tackling problems in this area.

We know nearly every organization struggles with guest travel. Whether booking for job candidates, contractors, customers, or speakers—it is a manual, fragmented mess. While employee travel has benefited from decades of innovation, guest travel is still handled with spreadsheets, email chains, and personal credit cards.

But what we’ve learned since is this: guest travel isn’t an outlier.

It’s just the tip of the spear.

The Real Problem: Logistical Chaos Everywhere

Today’s corporate travel industry measures success by a (hot take incoming) flawed metric: “online adoption”, meaning how many bookings go through an online tool instead of a travel agent. We believe this misses the point.

Yes, booking tools work well for simple, self-service trips. But the moment travel gets complex—when you’re coordinating across multiple people, policies, currencies, or locations—those same tools fall short.

What happens next is the dirty secret of travel operations: when you increase a travel program’s online adoption, particularly for complex trips, all that logistical work doesn’t disappear. It just gets shifted. From travel agents…to recruiters, executive assistants, clinicians, coordinators, and other high-value employees.

Hundreds of messages. Calendar Tetris. Expense chaos. Policy questions. Manual follow-up. Travel agent desks can help—and they are good at it—but they are expensive. And the answer is not to shift that burden to internal teams that already have full plates.

According to the GBTA’s 2025 Perfect Business Trip Report, guest travel is now the #1 pain point for travel managers—ranked even higher than disruptions, expense reports, or TMC service issues.

57% of travel programs report difficulty booking and coordinating guest trips. These travelers don’t have corporate cards, don’t use internal tools, and don’t know the policy—which means even simple bookings become friction-heavy coordination challenges.

The Shift: Scaling Our Impact

With the new $4M raised—on top of the $2M we announced just three months ago—we’re expanding our scope.

We’re still laser-focused on fixing the most painful, complex workflows in corporate travel. But our customers and partners continue to tell us that painful travel logistics don't stop with guests. We see the same chaos in:

• Life sciences: where clinicians and provider travel is essential to care delivery, product development, and product distribution.

• Higher education: where faculty, speakers, and visiting researchers travel constantly.

• Media, sports, and entertainment: where production travel involves dozens of people, each with unique needs, preferences, and timelines.

These are massive, recurring workflows that legacy tools consistently fail to support. Coordination costs are high, internal teams bear the brunt of the complexity, and the pain remains largely unaddressed. We’re building for these industries—and the travelers who power them.

But these travel categories are just the beginning.

They’re where the pain is sharpest—and where we can drive immediate impact. Every system we build, every use case we support, is laying the groundwork for something bigger: a new foundation for how travel gets coordinated.

Why Now

One of the key technologies that allows us to deliver value in these high-coordination categories is AI—but not in the form of a generic chatbot (like "ChatGPT for Travel") or an experimental pilot.

Juno uses purpose-built intelligence that operates within the product to anticipate needs, automate repetitive tasks, and keep trips on track without requiring extra coordination work from internal teams.

These features—what we call "AI agents"—work to save time, cut costs, reduce back-and-forth, and streamline every trip.

Here are a few examples:

• Itinerary Optimization Agent: Guides guests through a prescriptive booking flow, ensuring compliance with company policies and booking of cost-optimized itineraries without the need for back-and-forth communication.

• Expense Validation Agent: Automates receipt verification and reimbursement processes, supporting over 40 currencies across 50+ countries, and ensuring travelers are reimbursed in under 48 hours.

• Travel Support Agent: Provides proactive assistance during trip disruptions, responding to guest inquiries directly or escalating to a live agent when necessary.

• Payment Reconciliation Agent: Consolidates and reconciles air, hotel, ground transportation, and more into a single transaction statement, simplifying the corporate payment process.

And we’re not stopping there. By the end of the year, we expect to have 20+ purpose-built, AI-powered workflows that reduce customer costs and save time.

Built on Trust

We know that travel requires trust. That’s why we’ve designed our system with safeguards and integrations that support reliability at scale:

• Human-in-the-Loop: AI handles the repetitive work, while complex issues get routed to expert support teams.

• TMC Partnerships: Our relationship with ALTOUR—and a growing list of top travel management companies—ensures travelers have backup when it matters most.

• Visibility & Control: Admins and coordinators always have insight into what’s happening. No guesswork. No black boxes.

Here for the Long Term

Finally, this fundraise gives us something rare: the runway and control to build something durable—so we can stay focused on solving the deepest coordination challenges in travel while building a long-lasting platform our customers can depend on.

And, we didn’t give up our freedom to make the decisions we need to get to this goal—our board remains founder-controlled. That means we get to build deliberately, with care, for the long haul.

Juno isn’t just patching a broken travel workflow. We’re reimagining it from the ground up—with software that’s as thoughtful as the people who use it.

And we’re just getting started.